Winning is EVERYTHING?

The other day in lecture 6 Kevin said something that was so very true in relation to my gaming. It was about how people find a specific way to play the game ( the 'optimum' build ) and they only play it that way and if you do anything else then you're a fool! Having only really played strategy games such as AOE 3 and HoN/ DotA the decisions you can make are nearly endless. However after playing a few hundred games you start to notice the standard build/strategy for each unit/civilization. It is so standardized that you can bet your bottom dollar on what strategy an opposing player will implement and if you dare break the mould you are yelled at and called a series of ' noob '  ' kid ' or any combination of expletives.  Yet whenever I did in fact break the standard way of playing I tended to have a lot more fun even it did mean i lost a few more games than usual. I guess it brings up an interesting conundrum for game developers and players alike; is it more important to win or to have fun? I mean who really cares if you have a 90% win record on Age of Empires 3, yet you literally get no further enjoyment from the game due to its repetitive nature of building the same units, at the same times, for a set period. Isn’t it better to lose a few but try new exciting strategies? I guess I’ll log on and find out…